Tony Darrick Baker interviews Mike Moran, author of “Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.” Mike found that no one could accurately predict what web marketing would work. He encourages experimenting then making changes based on viewer feedback to produce the results you want.
Tony Darrick Baker is Oklahoma's leading Internet marketing expert with over 1,000 clients and over 13 years of Internet marketing experience.
As an author and public speaker, Baker has written several ebooks and has spoken at conferences throughout the United States. Tony Darrick Baker is currently the host of Xeal's Results Radio Show, Sundays at 12 noon on Tulsa's Talk Radio 1170 KFAQ AM.
Results Radio Show co-host Annica Westphal graduated magna cum laude from Oral Roberts University in 2002 with a major in Organizational Interpersonal Communications. At ORU, Annica was a campus radio station DJ, teacher's assistant, and vice president of promotions for ORU's chapter of The American Society for Training & Development.
Annica is also a photographer and has held previous positions as assistant manager of a photo lab and director of operations for a marketplace ministry. She loves to travel and is on the leadership team of BASIC Singles.
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Comment by Tony Darrick Baker on 27 January 2008:
The pace of change… That’s a great thought from Mike Moran. It’s very important that you stay up with the pace of change, and that you do get bogged down with focus groups, pre-launch testing, etc… It’s far more important to “Do it wrong quickly” and then measure your successes.